COM 443: A Reflection #1

Professor Bob Armstrong, currently lecturing at SIM-UB, has requested that each of his students detail their experiences in his classes in an online fashion via a simple blog, and while some other have decided to set up entirely new ones for this purpose, the combination of me being too lazy and feeling quite satisfied with this current one led to me just sending him this here link.

Lengthy random introductory sentence aside, let's take a look at what we have.

I've made no secret of the fact that, for a long time, I've looked at the advertising industry with a combination of awe and desire. Ever since I learnt that a relative of mine had something to do with Jessica Alba being in a Singaporean commercial, that feeling has only escalated. This semester, though the advertising module that so many of us gleefully signed up for has been somewhat of a reality check.

Most of us are familiar with the instructor, jolly old Professor Armstrong, prone to the odd and erratic bout of singing and appreciative of a good Hollywood shootout. His somewhat ruthless and hectic schedule isn't a surprise to many of us either, though even the most experienced of us silly students would be hard-pressed to honestly say that they were well and truly prepared for this experience.

I'm not saying it's the most hellish course we've ever had to misfortune of sitting through (especially not after The Drooler and others...), but it's no walk in the park either. The fact that many of us have found ourselves in school early and/or late everyday finishing up projects and assignments, stressing over everything from HTML to tie colors, timing speeches to the second and cramming for 7.25% of the overall grade just adds to the general feeling of what exactly one would be up against in the industry.

Of course, I'm no expert at that, and for all I know our dear Professor could just be a sadistic and malicious prankster, aiming to give us early coronaries. But then my chats with my mystery friend from Ogilvy seems to confirm his assessment of the harsh and hard world of advertising.

One of the positives I can take away from the course so far, though, is the fact that the luck of the draw has been good for me. With the majority of the grade resting on a group performance, graded and assessed throughout the semester, the good Professor saw it fit to randomly group the class into teams of six to seven individuals. While it's fair and accurate to say that I'm not in my preferred combination and permutation of class-mates right now, I'm actually very pleased with the experience thus far. Good blend of talents and personalities, and it's given me the chance to grow closer to some people I wasn't as close to prior to the challenge.

Doesn't hurt, of course, that two of the top three from the recent SIM-UB Dinner & Dance Best Dressed competition are in there with me!

But that's it for now, got the aforementioned exam to cram for, when I get around to it.